Coming from a background of 10 years of experience in Mercedes-Benz sales Matthias Beckwermert started off as a Product and Sales Trainer in 2011. Other than simply focusing on talking about the advantages of the product and its technical solutions there is something else which is very important for a successful face to face training. Using his empathy for the customer to touch the right spot. Bringing out all the best advantages and benefits suitable for the individual customer the sales training participant deals with. Even making a disadvantage a possible advantage. Thats how he successfully grew his portfolio from national trainings to worldwide trainings in Product, Sales and Service.